Carsten O'Beirne joined the executive management team of Herrmann Ultraschall as Chief Operating Officer (COO) in January. He brings a great deal of leadership experience in R&D and production divisions. O’Beirne has taken on expanding the company's innovation leadership and further streamlining its manufacturing processes. His personal rule is to listen well and then intervene maturely, says the German born mechanical engineer with Irish roots. With important career experience at renowned, large high-tech companies such as Endress & Hauser and ABB measurement and analysis technology, he now looks forward to being at a smaller sized company (SME) and the opportunity to move processes faster. When he is not busy advancing the customer experience, he enjoys audiobooks, good food and family vacations with his wife and two daughters on the beautiful island of Texel, Netherlands.